Amul is one of the most successful brands in India with its wide range of dairy products. Amul has a wide variety of products and they have great taste and good quality. Amul started targeting rural and middle-class people to sell their products.
It was launched in 1946 in a cooperative under the aegis of the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF). Amul gives farmers fair prices for their milk by eliminating middlemen and provides reliable marketing for their products.
Below is the list of Amul products
- Milk – It is targeted towards rural and middle-class consumers. – It is staple in Indian households used for drinking, cooking, and making dairy-based products like yogurt and paneer.
Amul offers a variety of flavors for consumers.
- Amul Taaza: Homogenized toned milk
- Amul Gold: Full cream milk
- Amul Slim & Trim: Double toned milk for health-conscious consumers.
- Amul Cow Milk: Pure cow milk
- Amul A2 Cow Milk: Milk from Indian breed cows with A2 beta-casein protein.
Amul’s marketing strategy has always focused on creating a strong connection with consumers.
2. Amul ice cream- It is made from real milk and cream, distinguishing it from many competitors that use vegetable oils in their products. It is a popular choice for family members and for their kids for celebration and has many flavours. It is seasonal product widely consumed during summers.
Product Range- Amul offers an extensive range of ice creams for consumer and great taste.
- Classic Flavors: Vanilla, Chocolate, Strawberry.
- Indian Flavors: Kesar Pista, Rajbhog, Shahi Anjir.
- Sundaes and Novelties: Choco Bar, Cassatta, Ice Cream Cakes.
- Sugar-Free Options: Catering to diabetic and health-conscious consumers.
- Kulfi: Traditional Indian frozen desserts.
Amul Ice Cream’s marketing strategy emphasizes the products of quality and affordable prices for consumers. Amul appeals to a wide demographic. The brand often uses its iconic “Amul Girl” in advertisements, online marketing and offline strategy to sell their products.
3. Amul Dahi – It is made from fresh milk and it has a rich, creamy texture and authentic taste. Amul Dahi is a staple in many Indian households, used in daily meals, cooking, and as an accompaniment to various dishes. Amul offers different varieties of Dahi to cater consumer preferences
- Amul Masti Dahi: Standard plain curd.
- Amul Slim Dahi: Low-fat variant for health-conscious consumers.
- Amul Misti Doi: Sweetened yogurt, popular in Eastern India.
- Amul Probiotic Dahi: Enriched with probiotics for digestive health.
Amul Dahi is marketed on the basis of its quality, taste, and health benefits. The brand of Amul uses of fresh milk and traditional methods to produce a product that is both delicious and healthy. Amul’s marketing campaigns often highlight the versatility of Dahi in Indian cuisine, appealing to a wide audience that values both taste and nutrition.